Meet The Founders

Meet The Founders

Genesis Personal Fitness is backed by a skilled team of certified exercise trainers, lifestyle and nutrition coaches, healthcare professionals, and business professionals. 

Our goal is to educate, assist, and motivate all our clients to improve their health and well-being through a lifetime of balanced fitness and nutrition.  We work as a team to help each client transform their desired goals into reality.

While there are a number of additional Staff Members on the Genesis Team, we thought you would like to know a little about The Founders that created Genesis Personal Fitness.

Rita Bryan, M.S.

Rita Bryan, M.S.
President & Co-Founder

Rita Bryan is the President and Co-Founder of Genesis Personal Fitness of Newtown, LLC.  Rita's health and fitness career was preceded by fourteen successful years as an educator, corporate executive, and entrepreneur. After retiring from her corporate position as CFO and Vice President of Administration in early 1990, she began her health and fitness career by teaming with physicians to open wellness centers. 

Her unanticipated challenge with leukemia caused her to re-evaluate priorities, and subsequently co-found Genesis Personal Fitness with the mission to educate, encourage, and guide individuals towards a healthier lifestyle through the practice of effective exercise, balanced nutrition, and positive thinking.  

Rita holds graduate degrees from Kutztown University, Lehigh University, and Temple University.  She is an ACE (American Council on Exercise) Certified Personal Trainer, and Lifestyle and Weight Management Coach holding certifications in Fitness Assessment, Weight Training, Exercise for Special Populations, Strength Training, Exercise and Cancer Recovery, and Metabolic Assessment and Training. 

She is a speaker for corporate, local business and community service organizations, and has also been a featured writer for several local publications. 

Rita also co-founded the Medical Fitness Academy, a consulting company dedicated to helping healthcare and fitness professionals implement medical fitness programs in their practices and businesses.

Rich Farina, M.S.

Rich Farina, M.S.
& Iconic Trainer
Medical Fitness Specialist

Rich Farina is a Medical Fitness and Post-Rehab Conditioning Specialist with over 22 years of experience assisting individuals with medical conditions to achieve a better quality of life through structured exercise and nutrition.

He was instrumental in the design and development of the Genesis Integrated Fitness System in which clients participate at Genesis Personal Fitness.  He is a passionate advocate of using proven, scientific principles in his approach to fitness and nutrition to ultimately improve the lifestyles of the clients at Genesis.

He has both Bachelor and Master degrees in Exercise Physiology and Public Health respectively, with extensive post-graduate studies in:

Medical Physiology 
Exercise Physiology 
Metabolic Biochemistry 
Metabolic Endocrinology & Assessment 
Physical Rehabilitation
Medical Strength Therapy
Human Biomechanics 

He is a contributing author and expert on topics that include weight loss, human performance, and medical fitness.  He is also a professional speaker and advisor for several organizations involved in the healthcare consulting field.

In 2010, Rich co-founded The Medical Fitness Academy where he teaches health care and fitness professionals how to master the business of medical fitness so they can make a greater impact in their patient's lives.